Categories
Allgemein Are there solutions?

57 How do I do a brand audit?

1 Choose your place to collect waste: Outdoors or indoors? Where will you go? How much area will you cover? Alone or with others? How many others?

2 Think ahead: Where will the waste be disposed of? What equipment do you need? Gloves, tongs, buckets, and garbage bags are all a good idea. Boxes, too, if you’re going to return waste to companies. 

3 Take a look at this *tutorial: Discuss what to collect, and how. Print out data cards to record the types of plastic waste you find. 

4 Collect, sort, & count: Sort the waste by brand: Which companies are responsible for which waste? Take lots of photos to share on social media. Together, we can exert pressure and bring about real change.

5 Clean up & spread the results: Dispose of the waste properly and send in the brand audit data.

* Tutorial Brand Audit Toolkit

Next Topic

Sources